According to Gartner, up to 95% of sales efforts are ignored by today’s buyers.
What’s that doing to ‘s bottom line?
Hi ! As the focused on sales for , you’re likely seeing a significant decrease in the effectiveness of your existing GTM efforts. The unfortunate truth is that most investment into traditional marketing and sales motions is being completely wasted. Why? An historic shift in B2B buying.
Take a look at the following statistics that show how Millennial buyers are fundamentally changing the game. Then scroll down and leverage our ROI Calculator to see how self-serve selling with Splashmetrics can help meet this new buying demand while drastically increasing its ROI.
…of total workforce by 2025.
(Forbes)
…currently making purchase decisions.
(Merit)
…prefer ZERO pre-purchase sales rep interactions.
(Gartner)
The most telling statistic is that one on the right. It’s very simple, buyers today simply do not want to interact with sales reps until the purchase decision has been made. So, how then can sell to these modern buyers in the most critical part of the buying journey (sales development)?
Fortunately, they are telling you exactly how…
Virtually 100% of today’s buyers want to self-serve part or all of their buying journey.
(TrustRadius)
And this is why we built Splashmetrics – to empower businesses of all sizes to give buyers the AI-driven, hyper-personalized, stage-aligned sales content journeys that answer their pre-purchase questions just like a sales rep would. Now that you know…